Andreza Araújo Methodology
Safety culture, finally measured
A platform that turns Andreza Araújo's methodology into a structured diagnosis: 24 elements, 5 data-collection instruments and two maturity frameworks.
Andreza Araújo explains the diagnosis
The author of the methodology presents what the Safety Culture Diagnosis measures, how it works and why it changes the way an organization sees its culture.
safety culture diagnoses delivered
A methodology proven in the field
More than 200 safety culture diagnoses conducted at leading companies across energy, food, automotive, cement, chemical and logistics.
What the DCS does
The Safety Culture Diagnosis automates the method Andreza Araújo set out in her 2020 book. It measures what usually stays invisible, what people live and what the organization formalizes, and arranges it into a faithful portrait.
safety culture elements
Three times the granularity of international references, organized into nine dimensions. Each element gets its own score.
What a diagnosis reveals
Understanding how culture works lets you direct effort precisely and turn safety into a value that shapes everyday decisions.
Where you are, where to go
Shows the current maturity level and points the path forward.
Vulnerabilities in plain sight
Identifies safety-management weaknesses before they become incidents.
Behavioral perception
Measures beliefs and risk behaviors that feed the strategic agenda.
Aligned with best practices
Benchmarks the culture against international references of excellence.
Foundation for the action plan
Delivers the what and the how to grow cultural maturity.
A faithful portrait
Weighs what is said against what is practiced across all 24 elements.
Two maturity frameworks
You can classify the culture through one framework or both in parallel. Each describes a journey that runs from the stage where the company only reacts to the accident to the one where safety is a shared value.
Hearts & Minds
An adaptation of the Culture Ladder across five levels, from pathological to sustainable.
Bradley Curve
The DuPont approach across four stages, from reaction to interdependence.
Five instruments, a single truth
No single instrument reveals the whole culture. The DCS triangulates five sources and weighs what is said against what is practiced before settling any score.
Questionnaire
Anonymous, distributed by link or QR code. Reaches the entire organization.
Focus groups
Collective sessions that listen to each target audience together.
Interviews
One-on-one conversations that capture beliefs, triggers and causal chains.
Document review
An examination of the formal evidence behind each element.
Field visit
Direct observation of how the work actually happens.
Five lenses, one portrait
Each instrument reveals one face of the culture. Together they confront and confirm one another in the triangulation behind every score.
From diagnosis to action plan
A five-stage structured process that turns diffuse perception into grounded decisions.
Planning
Alignment with the organization and design of the investigation plan.
Application
Collection via questionnaire, focus groups, interviews, document review and field visit.
Analysis
Tabulation and systemic analysis of data by area and element.
Report
Digital delivery with conclusions and recommendations, presented in person.
Action plan
Defining priorities and the path to strengthen the culture.
Perception set against Structure
Every culture lives on two planes. There is what people feel and report, and what the organization formalizes and practices. When they converge, there is culture. When they diverge, there is something to strengthen. The DCS shows both across each of the 24 elements.
Perception
What people live and report, captured through questionnaire, focus groups and interviews.
Structure
What the organization formalizes and practices, captured through document review and field visit.
Built for those who run the diagnosis
Consultants
Run the diagnoses and design the action plans.
Technical approval
Validates each diagnosis against the methodology.
Stakeholders
Follow the results and plans for their own organization.
Respondents
Take part in the questionnaire entirely anonymously.
Andreza Araújo
Andreza Araújo is a specialist in safety culture and leadership, with over two decades of executive work in high-complexity industrial environments. Author, documentarian, founder of Escola da Segurança.
Her documentary work includes Um Dia Para Não Esquecer, 73 Segundos and Titanic, series that reconstruct classic cases of cultural transformation from primary sources. O Efeito O'Neill joins this body of work as the most documented study of how safety and financial performance advance together when leadership treats one as a precondition of the other.
andrezaaraujo.comWhat you cannot measure, you cannot strengthen
The DCS exists so your organization's safety culture stops being an impression and becomes data.